How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Need to know where you can get the latest news on advertising, programmatic, digital business and network with people in the field? We’ve got you covered.
Here’s a list of the Q4 conferences that every publisher should consider attending.
MarTech – October 2-4, 2017. Boston.
About: On October 2-4 in Boston, come take a closer look at digital transformation at the intersection of marketing and IT. MarTech delivers vendor-neutral insights and marketing, technology and management topics designed to help you succeed. See how all these disciplines can come together to bring new innovations and solutions.
You will learn about:
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Attaining and applying efficient marketing technology stacks
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Creating the best customer experiences
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New marketing technology for improving strategy
Snippet: “Our goal is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united martech tribe.”
Pricing: $79 – $1645
Emerce eDay – October 5, 2017. Amsterdam.
About: eDay is about not only being up-to-date, but on getting ahead in digital. It’s about knowing which trends are going to bite the dust and which ones will pioneer the future. There’s tons to learn at this event from key industry players and your fellow attendees, but you’ll want to stay for the great chance to network and have a lot of fun.
You will learn about:
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Experience from the newest content from global leaders
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Four key trends for 2018
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Brand building in the age of content
Snippet: “eDay is an event that weeds through the small stuff and gets you to where you need to be to stay ahead.”
Pricing: €595 – €1,950
Digital First – October 19, 2017. Brussels.
About: The event welcomes more than 4000 attendees to take a look at new innovative tech and its adoption as well as the evolution of the market. Do you need to know how digital is changing the business and in what ways? Then be sure to check out Digital First.
You will learn about:
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Marketing automation
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The efficient use of social media
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New technology and the importance of its adoption
Snippet: “Digital First helps you to understand how digital changed the way businesses, governments and consumers interact with the physical and digital world.”
Pricing: €10 – €190
9 digital and programmatic events in Q4 you have to attend in 2017. By Yieldbird. Publishers’ Higher Yield
DIGIDAY Publishing Summit Europe – October 23-25, 2017. Berlin.
About: This where you should be if you want to build connections with publishers as well as valuable audiences. The focus here is on sharing knowledge and networking by bringing all the big names to one place.
You will learn about:
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Fighting back against “Fake News”
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Breaking down publisher strategy
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Transparency or else: the next phase of programmatic
Snippet: “Publishers need to build direct connections with valuable audiences — and make money from them in a variety of ways.”
Pricing: $2,795 – $4,795
PROGRAMMATIC I/O – October 25-26, 2017. NYC.
About: Programmatic I/O offers an amazing opportunity to learn about the latest programmatic trends and best practices. You’ll be able to take part in panel discussions, workshops, and talks with programmatic leaders.
You will learn about:
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The programmatic essentials
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Refining the excellence of your ops
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Gaining a deeper understanding of programmatic
Snippet: “The original and world’s best largest conference focuses on programmatic media and marketing.”
Pricing: $1,595 – $1,995
Web Summit – November 6-9, 2017. Lisbon.
About: Web Summit is an inclusive exploration of technology across all industries, looking to both the past and the future. Discuss different solutions, opportunities, and most importantly the innovations that are shaking up the tech world.
Industries present at Web Summit include auto, data, design, health, science, SaaS, gaming, robotics, and many more.
Snippet: “Let’s connect the technology community with all industries, both old and new.”
Pricing: $550 – $24,995
Programmatic Media Summit – November 13-15, 2017. New Orleans, Louisiana
About: This summit explores the newest and greatest possibilities of using the programmatic model. Be it by exploring the latest innovations in header bidding and private marketplaces or the easy-to-apply knowledge on display, this is one summit worth attending.
You will learn about:
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The ins and outs of header bidding
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Getting transparency from vendors
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Executive insights about programmatic advertising
Snippet: “Now, thanks in large part to advancements in header bidding and private marketplaces, publishers are reasserting themselves.”
Pricing: $2,895 – $4,795
Ad Age Next: Rethinking Marketing – November 15-16, 2017. NYC.
About: As Age Next is organized for leaders and decision makers who need to know the latest in marketing. This is where huge brands meet with the newest startups and tech to see how the business will transform. Marketing, tech, entertainment, politics – everyone comes out to attend this informative and inspiring conference.
You will learn about:
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Preparing your business’s marketing, media, and advertising for the future
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When and when not to invest in chatbots/virtual assistants
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The web browser ban of “annoying ads”
Snippet: “Be there as the worlds of marketing, media, science and tech come together for this two-day summit that separates hype from substance.”
Pricing: $1,999 – $2,399
Digital Marketing Innovation Summit – November 23–24, 2017. Sydney.
About: At this summit, deep discussions are held and explored on the latest in marketing amid the new digital reality. The gathering boasts over 20 case studies from digital and marketing leaders, along with hours of networking options.
You will learn about:
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Marketing in the digital age
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Why you need a multi-channelled customer experience
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Maximizing the effectiveness of your analytics and data
Snippet: “Develop your Marketing Leadership through Creative Digital and Data Strategies.”
Pricing: $600 – $1,795
