How to increased revenue from international traffic by 20%
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Refresher
Refresh what you want, when you want
Flexibly refresh your inventory to boost revenue and increase the quality of your inventory.
Features
Turn refreshing into an opportunity to enhance inventory quality, maximize performance & boost revenue
Refresher – technology that benefits the publisher and users
Best quality
-
To ensure viewability of
refreshed impressions, our ads refresh only when at least 50% of the ad is in the user's viewport
Full control
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Refresher enable publishers
to target what gets refreshed through an intuitive interface and minimizing the risk of accidentally
refreshing direct campaigns or other line item IDs
Viewable inventory
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Refresher takes user
behavior into account before initiating a refresh, ensuring that the user is active and engaged with the
content before refreshing
How does Refresher work?
Don't settle for inferior refresh solutions that damage your inventory quality and negatively impact your viewability results.
Monitor user actions
Firstly, Refresher monitors the ad units in terms of their viewability, total viewing time, and whether the user is active.
Refresh programmatic ads
The second step is launching a new programmatic auction only when the ad unit fulfills the criteria for refreshing.
Why Refresher is a perfect fit for you?
Refresher was developed after extensive market research, which identified a need for a refresh solution that enhances the inventory quality without compromising viewability results or causing damage.
Quick and easy implementation
Revive can be up and running in a matter of a week, with minimal effort on your side
Refresh in optimal moment
Your programmatic ads are refreshed only when are viewable by user
Freedom in configuration
Before deciding whether to refresh, the optimal course of action is determined based on the viewability status and users behavior
Pay only for generated uplift
We take the revenue share only from the generated uplift, so we make money, only when you earn
Turn refreshing into an opportunity to grow your programmatic business
Refresher is always ROI-positive, because our fee is a percentage of the uplift our tool generated for you!
Our clients opinions
We've been with working with Yieldbird for 6 years now. Thanks to them, these years were the most profitable ones for our publishers in their history. Always open for discussion, highly skilled professionals ready to listen, trying to help no matter what… that's how I see Yieldbird. Keep it up!
František Kosír
Senior Yield Management Specialist / Madwire
STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher's developer resources. This is highly important to scale as a Network. By adding features such as “Lazy Auction” and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.
Kim Skovgaards
Head of Product & Ad Operations / STEP
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Kamil Mońko
Sales Manager / Allani
Managing yield within the digital landscape can be a laborious time-consuming task, but with Yieldbird's help and expertise we have seen great improvements increasing revenue whilst freeing up a lot of valuable time too.
Nenci Obregon Coyle
Senior Ad Ops & Programmatic Manager / Independent.ie
Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.
Reha Başoğul
Analytical Operations & Strategic Planning Manager / Sozcu
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Mateusz Ponikowski
Editor in Chief / Instalki.pl
The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.
Sebastian Felkner
CEO of Online Venture / Meczyki.pl
Our company is cooperating with Yieldbird on numerous programmatic related projects for over a year. They always offered high quality services and we can say that we are very satisfied with their work, and see Yieldbird as valuable and trustworthy partner.
Arnas Levickas
Product Manager / Vinted
Considering we were looking to focus on content creation and UX improvement, the decision to outsource our Programmatic management was something natural. After almost 2 years of cooperation, we are very satisfied with the choice of Yieldbird as our Programmatic partner. Yieldbird has helped us to not only significantly build revenues, but also has proven crucial in its support with issues such as GDPR and First-Price auction.
Michał Frasiński
Sales Director / Realmadryt.pl
Comprehensive support from Yieldbird at every stage of programmatic & monetization has provide us with enormous work comfort and seen significant performance improvement.
Joanna Balowska
Sales Director / Wyborcza.pl
I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don't need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble.
Axel Lagercrantz
CEO / Pet Media Group
Since 2019, STEP has been cooperating with Yieldbird on many programmatic related projects. Yieldbird supports us in our tasks by providing us with a full-stack programmatic team. Yieldbird always offers high-quality services and they are a partner you can trust and depend on.
Ulrik Kristensen
Head of Publishers / STEP Network
As a large media group, we strive to ensure that results from the monetization of websites are the result of a well-thought-out strategy, and not some random series of activities. Working with Yieldbird, we appreciate that as our partner they keep their finger on the pulse and endeavour to ensure that the key parameters for Advertisers (e.g. Viewability) remain above the expected standards. At the same time, we are pleased that Yieldbird has implemented improvements that are in keeping with the specifics of our inventory, and has introduced changes that accord with the character of individual sites.
Robert Głodek
Deputy Director of Online / Infor Biznes
By the time we had discovered Yieldbird's Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.
Witold Czarnecki
Founder & Managing Director / Traffiqua
See Refresher results
Read
more
How Allani.pl doubled their RPM with two small improvements in the ad structure
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How Independent.ie improved their international traffic eCPM by 26% with granular performance optimization
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more
FAQ
Do I have to provide access to my Google Ad Manager? If yes, why?
Yes, we do need access to the Ad Manager. It is used for two purposes:
1. To do all the setup (e.g., create the necessary key values, line items, validate that there are no technical obstacles, etc. - the exact scope differs from product to product).
2. To gather data for performance reporting.
How often do I have to adapt the Yieldbird Tag?
Once you add the Yieldbird tag, you don't have to change it at all, regardless of changing the product's setup, adding new ad units, or testing new products. The Yieldbird tag implemented during the implementation process is sufficient and doesn't need to be changed.
I have more than 1 GAM account. How is it handled by Yieldbird Platform?
For each GAM account, you will have a separate Workspace. There is no way to have multiple GAM accounts on one workspace due to the specifics of how each product is configured in the Platform.
Do I have to sign a long-term contract?
No, regardless of which product you use, you can cancel anytime you want with immediate notice.
Karol Jurga
Chief Revenue Officer
Start using the Yieldbird Platform and take your GAM-based ad management to the next level.
See it in action.