How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and thus maximize their revenue potential. To make a long story short: a Google Certified Publishing Partner badge means you are in good hands!
To become a Certified Publishing Partner, we had to meet rigorous qualification standards. We’ve been chosen by Google to join the program and highly trained on the Google product offering. But we do not rest on our laurels: the publishers we cooperate with are surveyed by Google on a regular basis to make sure we provide the best support for our clients.
What does Google say?
The Certified Publishing Partner badge assures that you’re working with someone who has been carefully vetted by Google. Not only have they passed Google’s product certification exams, but they’ve also established a successful track record of helping publishers such as you.
Do GCPP partners have the same skills and areas of expertise?
Not necessarily. Google cooperates with a list of diverse GCPP partners to support the publishers. Working independently and concentrating on specific areas of business, partners can bring more granular support, wider expertise, and their own solutions to make the publisher’s business grow. However, it doesn’t mean that every GCPP covers the same scope of business. Some Google partners dedicate their businesses to app optimization, others provide adtech products or monetization outsourcing. What links them all is the certification – you know you’re partnering with an expert in Google’s stack: Google Ad Manager and Google AdSense.
How can Yieldbird help?
Yieldbird has been a GCPP partner for over 4 years now, chosen as the first company to join the program in the Central & Eastern Europe region. We concentrate on the desktop & mobile web programmatic monetization and price optimization. With unique Google resources and our insider knowledge, you can be sure we will help you boost your performance and leverage innovative advertising solutions. And all that in a professional manner and with respect to Google policies.
OK, where can I read more?
You can review the list of the available partners and services on the Google GCPP website. Being a Google partner also means testing innovative solutions, with the results being published under case studies. Check how we’ve succeeded in outstream implementation.
