{"id":687849,"date":"2022-05-10T11:17:21","date_gmt":"2022-05-10T16:17:21","guid":{"rendered":"https:\/\/www.merca20.com\/?page_id=687849"},"modified":"2022-05-10T13:19:51","modified_gmt":"2022-05-10T18:19:51","slug":"efectividad-en-comunicacion","status":"publish","type":"page","link":"https:\/\/www.merca20.com\/efectividad-en-comunicacion\/","title":{"rendered":"Efectividad en comunicaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"687849\" class=\"elementor elementor-687849\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a61dc87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a61dc87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e44c23\" data-id=\"0e44c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78e0bda elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"78e0bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:48,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12447018 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/el-ecommerce-en-mexico-un-mercado-en-crecimiento-constante\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Shopping-Online-E-commerce-Co-392627966-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12447024\" alt=\"\" srcset=\"https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Shopping-Online-E-commerce-Co-392627966-768x512.jpg 768w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Shopping-Online-E-commerce-Co-392627966-300x200.jpg 300w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Shopping-Online-E-commerce-Co-392627966-480x320.jpg 480w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Shopping-Online-E-commerce-Co-392627966-540x360.jpg 540w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Shopping-Online-E-commerce-Co-392627966.jpg 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/el-ecommerce-en-mexico-un-mercado-en-crecimiento-constante\/\" >\n\t\t\t\tEl eCommerce en M\u00e9xico: un mercado en crecimiento constante\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27-11-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El comercio electr\u00f3nico en M\u00e9xico ha experimentado una transformaci\u00f3n significativa en la \u00faltima d\u00e9cada, acelerada por los cambios en los h\u00e1bitos de consumo impulsados por la pandemia de COVID-19.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/el-ecommerce-en-mexico-un-mercado-en-crecimiento-constante\/\" aria-label=\"Read more about El eCommerce en M\u00e9xico: un mercado en crecimiento constante\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12443376 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/la-importancia-de-las-redes-sociales-en-las-elecciones\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Social-media-concept-Thumb-Up-94074710-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12443380\" alt=\"Social media sin filtros: \u00bfQu\u00e9 pasa cuando las marcas muestran su realidad?\" srcset=\"https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Social-media-concept-Thumb-Up-94074710-768x576.jpg 768w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Social-media-concept-Thumb-Up-94074710-300x225.jpg 300w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Social-media-concept-Thumb-Up-94074710-540x405.jpg 540w, https:\/\/files.merca20.com\/uploads\/2024\/11\/bigstock-Social-media-concept-Thumb-Up-94074710.jpg 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/la-importancia-de-las-redes-sociales-en-las-elecciones\/\" >\n\t\t\t\tLa importancia de las redes sociales en las elecciones\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8-11-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En los \u00faltimos a\u00f1os, las redes sociales han revolucionado la forma en que se llevan a cabo las campa\u00f1as electorales.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/la-importancia-de-las-redes-sociales-en-las-elecciones\/\" aria-label=\"Read more about La importancia de las redes sociales en las elecciones\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12437176 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/en-el-medio-esta-la-conexion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"378\" src=\"https:\/\/files.merca20.com\/uploads\/2024\/10\/bigstock-Illustration-of-virtual-data-a-125418569-768x378.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12437178\" alt=\"\" srcset=\"https:\/\/files.merca20.com\/uploads\/2024\/10\/bigstock-Illustration-of-virtual-data-a-125418569-768x378.jpg 768w, https:\/\/files.merca20.com\/uploads\/2024\/10\/bigstock-Illustration-of-virtual-data-a-125418569-300x148.jpg 300w, https:\/\/files.merca20.com\/uploads\/2024\/10\/bigstock-Illustration-of-virtual-data-a-125418569-540x266.jpg 540w, https:\/\/files.merca20.com\/uploads\/2024\/10\/bigstock-Illustration-of-virtual-data-a-125418569.jpg 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/en-el-medio-esta-la-conexion\/\" >\n\t\t\t\tEn el medio est\u00e1 la conexi\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t15-10-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En la comunicaci\u00f3n pol\u00edtica y gubernamental aplica igual la sentencia de Marshall McLuhan, \u201cel medio es el mensaje\u201d. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/en-el-medio-esta-la-conexion\/\" aria-label=\"Read more about En el medio est\u00e1 la conexi\u00f3n\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12435669 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/construir-reputacion-corporativa-por-donde-empezar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/files.merca20.com\/uploads\/2019\/03\/bigstock-Reputation-154334321-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-481402\" alt=\"\" srcset=\"https:\/\/files.merca20.com\/uploads\/2019\/03\/bigstock-Reputation-154334321-768x512.jpg 768w, https:\/\/files.merca20.com\/uploads\/2019\/03\/bigstock-Reputation-154334321-300x200.jpg 300w, https:\/\/files.merca20.com\/uploads\/2019\/03\/bigstock-Reputation-154334321-480x320.jpg 480w, https:\/\/files.merca20.com\/uploads\/2019\/03\/bigstock-Reputation-154334321-540x360.jpg 540w, https:\/\/files.merca20.com\/uploads\/2019\/03\/bigstock-Reputation-154334321.jpg 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/construir-reputacion-corporativa-por-donde-empezar\/\" >\n\t\t\t\tConstruir reputaci\u00f3n corporativa: \u00bfpor d\u00f3nde empezar?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4-10-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La reputaci\u00f3n corporativa es uno de los activos m\u00e1s valiosos para cualquier empresa.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/construir-reputacion-corporativa-por-donde-empezar\/\" aria-label=\"Read more about Construir reputaci\u00f3n corporativa: \u00bfpor d\u00f3nde empezar?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12432022 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracion-publicitaria category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/pueden-las-marcas-usar-memes-en-su-estrategia-de-marketing-digital\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/files.merca20.com\/uploads\/2024\/09\/bigstock-Content-Marketing-Online-Conc-158700860-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12430309\" alt=\"El marketing de contenidos est\u00e1 en constante transformaci\u00f3n, impulsado por la tecnolog\u00edas emergentes y las preferencias cambiantes.\" srcset=\"https:\/\/files.merca20.com\/uploads\/2024\/09\/bigstock-Content-Marketing-Online-Conc-158700860-768x513.jpg 768w, https:\/\/files.merca20.com\/uploads\/2024\/09\/bigstock-Content-Marketing-Online-Conc-158700860-300x200.jpg 300w, https:\/\/files.merca20.com\/uploads\/2024\/09\/bigstock-Content-Marketing-Online-Conc-158700860-480x320.jpg 480w, https:\/\/files.merca20.com\/uploads\/2024\/09\/bigstock-Content-Marketing-Online-Conc-158700860-540x361.jpg 540w, https:\/\/files.merca20.com\/uploads\/2024\/09\/bigstock-Content-Marketing-Online-Conc-158700860.jpg 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/pueden-las-marcas-usar-memes-en-su-estrategia-de-marketing-digital\/\" >\n\t\t\t\t\u00bfPueden las marcas usar memes en su estrategia de marketing digital?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16-09-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Desde hace varios a\u00f1os los memes se han convertido en una forma popular y eficaz de comunicaci\u00f3n en redes sociales. Son divertidos, f\u00e1ciles de entender y, algunos de ellos, sumamente virales.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/pueden-las-marcas-usar-memes-en-su-estrategia-de-marketing-digital\/\" aria-label=\"Read more about \u00bfPueden las marcas usar memes en su estrategia de marketing digital?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12426467 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/historias-que-resuenan-en-los-colaboradores-estrategias-y-mejores-practicas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"507\" src=\"https:\/\/files.merca20.com\/uploads\/2022\/03\/empleo-millennials-centennials-768x507.png\" class=\"attachment-medium_large size-medium_large wp-image-673654\" alt=\"\" srcset=\"https:\/\/files.merca20.com\/uploads\/2022\/03\/empleo-millennials-centennials-768x507.png 768w, https:\/\/files.merca20.com\/uploads\/2022\/03\/empleo-millennials-centennials-300x198.png 300w, https:\/\/files.merca20.com\/uploads\/2022\/03\/empleo-millennials-centennials-540x356.png 540w, https:\/\/files.merca20.com\/uploads\/2022\/03\/empleo-millennials-centennials.png 788w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/historias-que-resuenan-en-los-colaboradores-estrategias-y-mejores-practicas\/\" >\n\t\t\t\tHistorias que resuenan en los colaboradores: estrategias y mejores pr\u00e1cticas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30-08-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el entorno organizacional contar historias no es s\u00f3lo una herramienta de marketing; es una estrategia esencial para conectar con nuestros colaboradores y fomentar un sentido de pertenencia y prop\u00f3sito.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/historias-que-resuenan-en-los-colaboradores-estrategias-y-mejores-practicas\/\" aria-label=\"Read more about Historias que resuenan en los colaboradores: estrategias y mejores pr\u00e1cticas\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12424884 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/la-revolucion-de-los-micro-influencers-por-que-son-tan-efectivos\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"345\" src=\"https:\/\/files.merca20.com\/uploads\/2023\/03\/Mas-de-240-millones-de-dolares-valen-los-Influencers-nacionales.png\" class=\"attachment-medium_large size-medium_large wp-image-752227\" alt=\"M\u00e1s de 240 millones de d\u00f3lares valen los Influencers nacionales\" srcset=\"https:\/\/files.merca20.com\/uploads\/2023\/03\/Mas-de-240-millones-de-dolares-valen-los-Influencers-nacionales.png 509w, https:\/\/files.merca20.com\/uploads\/2023\/03\/Mas-de-240-millones-de-dolares-valen-los-Influencers-nacionales-300x203.png 300w, https:\/\/files.merca20.com\/uploads\/2023\/03\/Mas-de-240-millones-de-dolares-valen-los-Influencers-nacionales-250x170.png 250w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/la-revolucion-de-los-micro-influencers-por-que-son-tan-efectivos\/\" >\n\t\t\t\tLa revoluci\u00f3n de los micro influencers: \u00bfpor qu\u00e9 son tan efectivos?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16-08-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En a\u00f1os recientes, los micro influencers se han convertido en un referente significativo para las estrategias digitales. A pesar de contar con audiencias m\u00e1s reducidas, su alto nivel de compromiso y credibilidad ha revolucionado la forma en que las marcas interact\u00faan con sus consumidores.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/la-revolucion-de-los-micro-influencers-por-que-son-tan-efectivos\/\" aria-label=\"Read more about La revoluci\u00f3n de los micro influencers: \u00bfpor qu\u00e9 son tan efectivos?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12420284 post type-post status-publish format-standard has-post-thumbnail hentry category-colaboracionespecial category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/marketing-deportivo-por-que-las-marcas-deberian-asociarse-a-los-deportistas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/files.merca20.com\/uploads\/2024\/07\/deportes-juegos-olimpicos-paris-2024-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12415541\" alt=\"\" srcset=\"https:\/\/files.merca20.com\/uploads\/2024\/07\/deportes-juegos-olimpicos-paris-2024-768x432.jpg 768w, https:\/\/files.merca20.com\/uploads\/2024\/07\/deportes-juegos-olimpicos-paris-2024-300x169.jpg 300w, https:\/\/files.merca20.com\/uploads\/2024\/07\/deportes-juegos-olimpicos-paris-2024-1024x576.jpg 1024w, https:\/\/files.merca20.com\/uploads\/2024\/07\/deportes-juegos-olimpicos-paris-2024-540x304.jpg 540w, https:\/\/files.merca20.com\/uploads\/2024\/07\/deportes-juegos-olimpicos-paris-2024.jpg 1200w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/marketing-deportivo-por-que-las-marcas-deberian-asociarse-a-los-deportistas\/\" >\n\t\t\t\tMarketing deportivo: \u00bfpor qu\u00e9 las marcas deber\u00edan asociarse a los deportistas?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25-07-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las marcas deber\u00edan considerar una colaboraci\u00f3n continua con los deportistas, m\u00e1s all\u00e1 de los eventos deportivos globales, no s\u00f3lo como una actividad de branding, sino como una acci\u00f3n que tiene impacto positivo en las comunidades.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/marketing-deportivo-por-que-las-marcas-deberian-asociarse-a-los-deportistas\/\" aria-label=\"Read more about Marketing deportivo: \u00bfpor qu\u00e9 las marcas deber\u00edan asociarse a los deportistas?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12416978 post type-post status-publish format-standard has-post-thumbnail hentry category-efectividad-en-comunicacion category-hoy-en-mercadotecnia tag-zimat-consultores\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.merca20.com\/como-promover-la-inclusion-en-la-comunicacion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/files.merca20.com\/uploads\/2022\/02\/empleados-LGBT-Walmart-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-668807\" alt=\"empleados LGBT Walmart\" srcset=\"https:\/\/files.merca20.com\/uploads\/2022\/02\/empleados-LGBT-Walmart-768x512.jpg 768w, https:\/\/files.merca20.com\/uploads\/2022\/02\/empleados-LGBT-Walmart-300x200.jpg 300w, https:\/\/files.merca20.com\/uploads\/2022\/02\/empleados-LGBT-Walmart-480x320.jpg 480w, https:\/\/files.merca20.com\/uploads\/2022\/02\/empleados-LGBT-Walmart-540x360.jpg 540w, https:\/\/files.merca20.com\/uploads\/2022\/02\/empleados-LGBT-Walmart.jpg 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.merca20.com\/como-promover-la-inclusion-en-la-comunicacion\/\" >\n\t\t\t\t\u00bfC\u00f3mo promover la inclusi\u00f3n en la comunicaci\u00f3n?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10-07-2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El mes del orgullo LGBT+ est\u00e1 llegando a su fin, y aprovechamos para reconocer la gran oportunidad que tenemos los profesionales en comunicaci\u00f3n para contribuir a una cultura de inclusi\u00f3n, igualdad y respeto.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.merca20.com\/como-promover-la-inclusion-en-la-comunicacion\/\" aria-label=\"Read more about \u00bfC\u00f3mo promover la inclusi\u00f3n en la comunicaci\u00f3n?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"6\" data-next-page=\"https:\/\/www.merca20.com\/efectividad-en-comunicacion\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Anterior<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/www.merca20.com\/efectividad-en-comunicacion\/2\/\">Siguiente &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-687849","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efectividad en comunicaci\u00f3n - Revista Merca2.0<\/title>\n<meta name=\"description\" content=\"Noticias de marketing, publicidad, medios, redes sociales, mercadotecnia, empresas, marcas, 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