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Ad Tech &Programmatic Newsletter – August 6th 2021

Welcome to this week’s edition of The Yieldbird Digest! Judging from my 15 years of experience in online advertising, I…

Ad Tech &Programmatic Newsletter – July 30th 2021

Welcome to this week’s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They…

AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021

Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And…

Ad Tech &Programmatic Newsletter – July 23rd 2021

Welcome to this week’s edition of The Yieldbird Digest! The market has heaved a collective sigh of relief after Google…

Open Auction in the Light of 3rd-Party Cookies Removal in Chrome

How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise…

Ad Tech &Programmatic Newsletter – July 16th 2021

Welcome to this week’s edition of The Yieldbird Digest! This week, we found an article on earnings in the AdTech…

How an Adtech Company May Succeed in a Hybrid Workplace?

With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective…

Ad Tech &Programmatic Newsletter – July 9th 2021

Welcome to this week’s edition of The Yieldbird Digest! Following the seismic news about the postponement of 3rd party cookies,…