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Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. As advertisers strive…

Zuzanna Sieja

2023-09-25

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources.…

Oliwia Gruszewska

2023-06-27

The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the…

Vadym Kriuchok

2023-05-31

While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard…

Piotr Niedziela

2023-04-27

Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you…

Marcin Hajduk

2023-04-19

In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started…

Piotr Niedziela

2023-03-30

When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and…

Aleksandra Wilczewska

2023-03-27

You work in the publishing industry. Your business is mostly based on the readers and their engagement. You make money…

Filip Rawlik

2022-10-07

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