Subscribe to Merca2.0 and access more than 3,500 exclusive articles for subscribers. Click Here
Subscribe to Merca2.0. Click Here
Latest news on marketing, social media, brands, companies, Artificial Intelligence, retail
The World Happiness Report 2026 documents how compulsive social media use is not a harmless habit, but a real risk factor for mental health
Generation Z has transformed luxury from a status symbol into an accessible and adaptable experience. The challenge for brands will be to respond to a consumer who no longer seeks only exclusivity, but tangible value, transparency, and a connection to their real needs
Gen Z and older adults will not only increase the demand for tourism. They will redefine what travel means, how the experience is consumed, and what value they expect to receive.
The wearable tech brand is deepening its presence in Mexico, citing record stress levels and a fast-growing appetite for health tech as strategic drivers.
Anne-Isabelle joins from The Estée Lauder Companies to drive WPP’s Elevate28 strategy.
Four years in a row. That’s how long WPP has held the number one spot on WARC’s Creative 100, the annual ranking that serves as
Universidades mexicanas actúan frente al desplazamiento
In a move set to reshape the future of marketing, WPP and Google have announced a five-year expansion of their partnership, focused on harnessing the
There are two primary perspectives on AI in the workplace. One is about job destruction—robots and AI will take jobs and leave us all like
WPP today announces a series of strategic global leadership appointments, underscoring its commitment to delivering enhanced client solutions and driving intelligent growth across its network.
